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New Design (Pool) Partner: MagicFrame

Magicframe Consulting, founded by Amitava Guha, is a visual design programming and design-application project management consultancy established in Bangalore, in India..

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Ralph CAPLAN (Rediscovered)

Hurray ! a book that hasn’t aged as nothing has really changed!

It is good and invigorating to know that people think.
People who allow you to situate yourself between what they say and what you do…
Ralf Caplan , a journalist, writer & design consultant clearly analyses, with rigour and humour, the stakes of design with BY DESIGN.

« … :the design process has more to do with your life than you may think. »

« The trajectory of design has been moving from the design of objects to the design of the situations in which objects are made and used »

It is remarkable to see that this “design of the situations”, in which the creation of objects has become legitimate, already had an evident meaning. This could be a real subject for today;
it is not at all the case, but almost the opposite.
It was 1982.
Read then and read again today it remains dramatically relevant as nothing has changed.

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