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13 th Biennale of Architecture in Venise

We must first of all describe where this event took place : the Giardini and the Arsenal with its corderie. Pavilions from many different countries were built in the Giardini in the 1910s-1920s and are now used for the Architecture as well as the Art biennale. As for the Arsenal, it offers huge spaces and a special atmosphere, half derelict half rehabilitated.

Every year, for our greatest joy, the Arsenal gets new plots from the wasteland and unoccupied buildings. And year after year, the Biennales can be considered as a “ritual” which include the premises as well as the exhibits. More »

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OPENING STRATEGY STIMULO
PRODUCT DESIGN FROM A to Z

PICSA is, amongst others things, a polycarbonate and reusable bottle manufacturer in Spain.
To face a strategy of diversification, the company has launched a new cold-water dispenser system in a clever way, that will increase its bottle production and create a permanent business.

For the existing products still on the market, one of the main problems is the maintenance and sanitisation of the system:when we sell mineral water, the water is refrigerated (that’s why the system is complex), when we sell bottles we directly refrigerate the bottles… this is the advantage of PICSA’s ECOBOT, avoiding all contamination problems.
ECOBOT is the smallest cold-water dispenser currently on the market for a 10 litters capacity.

Our role: the development of ECOBOT system from the concepts researches to the global follow up in relation with the chinese factory.
Global project took around 2 years. Launching in 2007.

Ramon Martinez. Creative director Stimulo – a Design (Pool) partner.
www.ecobot.es
www.stimulo.com

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