"How can we explain "colour"? It is very often the first contact we have with a place or a product. How to demonstrate its evocative power and the character it gives to a product? How to express the importance of its relationship with the shape and the material? How to say that a shade of red is not just red because the diversity of nuances makes all the difference?".
Neglected for many years in trade and industry, the study of colour is now a necessity for a brand's expression. It is no longer just a matter of simple personal taste. Colour expresses as much, if not more than words.
To decipher our environnement and that of a company and to transcribe it into proposals, to create interaction between material and colour, serves products and corporate strategies.
Choosing a colour is also a specialist's job: you have to mix intuition, imagination and knowledge and yet be extremely creative. The way to produce colours according to the diversity of materials, visual and tactile effects, is also crucial.
Brigitte FUCHS VITRAC for the DESIGN(Pool) intervenes in all the design projects. When it is fully applied, the results really make a difference in terms of impact. It is true that we still have , in terms of information and will concerning the colour challenge, a long way to go.
Studies realised for BND, CINDARELLA, ARCOMAT, CAFE FLORIAN, SEAE,FICHET SERRURERIE...
Studies realised with Design Rendez Vous: SOMFY, DELBARD, CAMPANILE, LAPEYRE, PACKARD BELL, BEWEAR