Design Deployment
Bringing an inventive brainstorm, rich in hypothesis, inevitably has an influence on choices and quality of a development's strategy. A double action: generate new concepts to better understand the stakes faced by a company. Add meaning to the projects. A method following an objective, diversification, new products, enlargement of the offer and prospective research, to realize a wide creative investigative step, upstream, validated by consumers or users. Giving us the freedom to propose, the goal is to learn about the level of pertinence of proposed concepts and their adequacy with the company or the brand, which will carry them.
Design deployment is a catalyst: it gives information, which allows the company to position itself correctly regarding its identity and its potentialities.
The Design Deployment - the key factors of success.
- The quality of the human relations between the team members
- A shared ambition to check, consider and use creativity in a free way to make the company advance.
- A positive commitment of all the members on the awaited result.
- appropriateness of the proposals, resulting from the Design Deployment, with the initial objectives of the company
- The will and capacity of the company to act once the opportunities are identified.
Design is a simple business of logic and enthusiasm associated with an industrial and economic realism at the service of the ideas.
The Design Deployment is an attitude which aims to start, enrich and diffuse a spirit of innovation in the company
The name "Design Deployment" was given in 93 by Jean Marie FLOCH - Sémiotician - and Jean Pierre VITRAC for prospective studies : "prospective" is a short term action, the final goal is to "deploy" the creative potential of a company.
Some references: COLAS Group - France . Diversification / VILLEROY & BOCH - Germany - Tableware, diversification / VILLEROY & BOCH - Germany - Launching of a new brand / PRODIR -Swiss - Diversification / UTOKO - Japan - Deep sea water packaging / FICHET SERRURERIE- France - Knew concept of key / DECOTEC - France - Bathroom universe, diversification / ROUSSELON - France - Cuttlery /
Former references piloted by Jean Pierre Vitrac: SEB Group - France / LE CREUSET - France / PHILIPS LIGHTING - France / DESCAMPS - France / GROUPE IMMOBILIER DU HAINAUT- France / ROLAND GARROS - France / DAEWOO ELECTRONIC - Korea / NATIONAL PANASONIC - japan / BRIDGESTONE - Japan / LA GEODE - LA VILLETTE - France / BABY RELAX - France / BARENTHAL - France / DELACROIX - France / FICHET BAUCHE - France
