"At first is the idea..."
"In our contacts with companies, very often, their first reaction is that they have not imagined a design intervention. They don't really see when and how to integrate it. However, they have outstanding unresolved questions... When we evoke the role of design upstream, its capacity to generate ideas related to the company's context, and the follow up until product completion, it is at this moment, we get their attention and feel a real interest." J.P. Vitrac
A product is the result of a strategy. It brings a project into reality, it expresses its contents and brings it to life. We are therefore far from a pure aesthetic egoistical thinking, but we are in a real process of open, creative and pertinent propositions. Choices are made together.
Especially because the problems of development are a daily occurance, they are an integral part of a company's life... It is one of its major stakes. Sometimes the trends to follow are clear, sometimes less so. The pertinence of this or that development can be questionable. We can wish to initiate new ways of development but we can't be sure of the right methods to use Our conviction is in our capacity to provide propositions Our role is to intervene upstream, with inventive propositions, as well as in the development and follow up of ideas, products or programs. A thought process, creative, pragmatic, flexible and above all rich, based on a large experience.