The product at the centre of the project : the product itself, what it does and how it does it, and what it conveys and says.
Jean Marie Floch, semiotician, said “Each product is a hero …” and as such saw a story and adventures of all kinds.

Inventing and building the story is the role of the product designer.

FIRST PRODUCT DESIGN, PRODUCT DESIGN FIRST is a visiting card website, grouping the Design (Pool) and partners who share the same vision of creativity dedicated to products and companies that support them.
Product design is an activity fully involved and embedded in the development strategies of companies.
It is still largely unknown.

Markets are moving, constantly changing with new needs, technologies and pressure from the consumers.

Companies need to wake up, become aware of these changes, aim for more quality, user values, being precise in the development and use of materials and energy.
Less mercantile, more exchange, more credible.

Competitiveness, if we must continue to use this word, is being more intelligent, recognised and understood.

We must invent
We will participate.


Design (Pool) – Vitrac (Pool) – Morgan Design – Emmanuel Cairo – Stimulo – E&C


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Take note…

Smoove, a real challenger

Bikes are more and more popular : For several years now, bike-share services have been installed in a few cities in France.
Quite recently, with Lyon and then Paris, this kind of service had major media coverage, accelerating its legitimacy. These important realisations have opened the way for development in this field.
There has been real impact on the public and the community find their own  interest in terms of service, to clear the traffic and also for their communication.

Important companies with enormous means are managing this market now, due to logistic complexity and investment’s level.

Why then SMOOVE ?

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