The product at the centre of the project : the product itself, what it does and how it does it, and what it conveys and says.
Jean Marie Floch, semiotician, said “Each product is a hero …” and as such saw a story and adventures of all kinds.

Inventing and building the story is the role of the product designer.

FIRST PRODUCT DESIGN, PRODUCT DESIGN FIRST is a visiting card website, grouping the Design (Pool) and partners who share the same vision of creativity dedicated to products and companies that support them.
Product design is an activity fully involved and embedded in the development strategies of companies.
It is still largely unknown.

Markets are moving, constantly changing with new needs, technologies and pressure from the consumers.

Companies need to wake up, become aware of these changes, aim for more quality, user values, being precise in the development and use of materials and energy.
Less mercantile, more exchange, more credible.

Competitiveness, if we must continue to use this word, is being more intelligent, recognised and understood.

We must invent
We will participate.


Design (Pool) – Vitrac (Pool) – Morgan Design – Emmanuel Cairo – Stimulo – E&C


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Best wishes for 2010

What if design helped us get back to basics?
… taking the world as it comes?

After all, there must be a reason why it is like this.
A reason why European industry is shooting itself in the foot by transferring research and production to Asia.
A reason why intelligence is exported.
A reason why more and more Chinese companies are aiming to develop their own products.
A reason why the design is considered, more and more as an ordinary component.
A reason to wish an excellent year to designers because if they have the competence the opportunities are there.
A reason to wish an excellent year to European manufacturers because it is no longer a matter of economics but intelligence : to build a future based on other criteria.

Therefore happy new year to everyone….



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The omens & pundits are announcing a difficult year.
For us it will certainly be better than we imagine, rich with
changes, new awareness and experiences.

Greetings and actions



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