title_stimulo_water.jpg

OPENING STRATEGY STIMULO
PRODUCT DESIGN FROM A to Z

PICSA is, amongst others things, a polycarbonate and reusable bottle manufacturer in Spain.
To face a strategy of diversification, the company has launched a new cold-water dispenser system in a clever way, that will increase its bottle production and create a permanent business.

For the existing products still on the market, one of the main problems is the maintenance and sanitisation of the system:when we sell mineral water, the water is refrigerated (that’s why the system is complex), when we sell bottles we directly refrigerate the bottles… this is the advantage of PICSA’s ECOBOT, avoiding all contamination problems.
ECOBOT is the smallest cold-water dispenser currently on the market for a 10 litters capacity.

Our role: the development of ECOBOT system from the concepts researches to the global follow up in relation with the chinese factory.
Global project took around 2 years. Launching in 2007.

Ramon Martinez. Creative director Stimulo – a Design (Pool) partner.
www.ecobot.es
www.stimulo.com

stimulo_ecobot03v
stimulo_ecobot07v
stimulo_ecobot06v
stimulo_ecobot09v2


Share

Add a comment »