Funny question. People are discovering that there is an end user buying and using their products. A lot of methods are emerging to analyse their needs, trying to discover the key for the next successful products.
In our opinion the market is totally fuzzy. There are some strong trends in some sectors especially the consumer electronic field at large… it is really due because the appropriation of supply by consumers but also, primarily, to the strength and dynamism of the companies of this sector.
The trend built itself from the results. For the rest there are so many parameters: the professional buyers acting as filters, the role of distributors in general, the way to buy in shops or by internet, the creation of brands or not, leading brands acting as references, globalisation of products and beyond the different cultures, the generalization of tastes.
In this jungle, the best way is to be yourself. Being able to build your own strategy, with creativity, optimising its own potential. There is always a risk but there is always a chance to succeed. To be secure, there are many ways to manage and to control the pertinence of a project. Just launch it.
Do not forget that a strategy is built and established for the long term. The design is not played as a joker.